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About ITW Proline

ITW Proline is Australia’s largest supplier of fasteners and hardware products into the retail market.   We have over 6,000 product items suitable for both trade and DIY users across seven respected brands, i.e., Zenith, Ramset, Buildex, Pryda, LanePrestige and Platino

ITW Proline is a division of Illinois Tool Works Inc., a global manufacturer of engineered products and specialty systems with 700 businesses in 48 countries.

The largest part of ITW is its activities in the construction market with 66 autonomous building products businesses providing products and services for the retail, commercial, new housing and extension/renovation sectors. In Australia this includes Buildex, Ramset, Pryda, and Paslode. 

ITW Proline has over 300 employees employed sales and marketing, customer service, IT, warehousing, distribution and administration positions.

Customer Focus

ITW Proline has become a leader in the hardware industry through the philosophy that customer service comes first and company profits second.  In particular this means that nothing is more important than the delivery of orders in full and on time.

To this end, we invest heavily in training people, in-store support and marketing services, our customer service operations and distribution network. 

Retail Sales & Merchandising Support

We have experienced account managers and a large sales representative field force servicing retail hardware stores across Australia, in metropolitan and regional areas.  They are available to take orders, assist with general enquiries, provide staff training and assistance with store set-ups, and advise on planograms and use of pos materials.  Supporting them is a merchandising development team to assist customers with set up of their stores. 

Efficient Customer Service

Our efficient customer service team is available on 1300 721 738 for placement of orders as well as friendly advice.

Effective Marketing Support

ITW Proline's trade products (Ramset, Buildex, Pryda and Lane) are promoted directly to trade users through ITW sales representatives and promotions.  In addition, our products are promoted through magazine advertising and editorial, pos signage and fixtures, store promotions, catalogues and industry events.   As a result, our brands are among the most recognised in Australian retail hardware outlets.

National Distribution Network 

ITW Proline's products are distributed across Australia and the South Pacific through distribuition centres located in Sydney, Melbourne, Brisbane and Perth, as well as regional warehouses in Townsville and Hobart.  Our aim is ensure stock is available and delivered when you need it.

The Australian Packaging Covenant

ITW Proline is a signatory of the Australian Packaging Covenant, a voluntary initiative between industry and government to improve the lifecycle management of consumer packaging including recovery, utilisation and disposal. Please follow the link to view our Environmental Packaging Statement.



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